Promoting Your Event

The key to successful fundraising is getting the word out about your event. One way to increase participation is to put a spin on your fundraiser, and market that angle. That little extra spin can turn a typical fundraiser into a fun event that people want to be a part of in whatever way they can. And don’t forget to make it clear that all proceeds will benefit The Home!

• Send a letter, postcard or invitation in the mail
• Save on postage and send an invitation online instead (use a site like Evite.com)
• Send an email with the event details and ask everyone on your email list to pass it on to all of their friends and family
• If you or your group has a website, post the event in a prominent place on the site
• Set up a dedicated page for your event on social networking sites like Facebook, Twitter, LinkedIn, Ning, or MySpace.
• Send a request to events@thehome.org to promote the event on The Home’s website at http://www.thehome.org/events. We may also be able to promote in our monthly eUpdate sent to our donors
• Create and distribute posters or flyers. Ask others to help you post on bulletin boards in your community (library, church, gym, school, coffee shop, etc.)
• Send a press release to your local newspaper

If you are planning on submitting a press release or calendar announcement to promote your event, please send it to hmacfarlane@thehome.org for approval along with a list of which publications you plan to approach.

For questions about promoting your event, please contact:
Heather MacFarlane, Public Relations Manager
617-585.7592
hmacfarlane@thehome.org